![]() ![]() We have just finalized our advanced course that will include marketing and advanced spraying techniques. SM: We have training academies in Glasgow, Warrington and London that offer full service training from spray tanning to hands on application training. PB: What support do you offer professionals who use your products? We can tailor make a package to suit every budget so you can maximize the potential for your business. SM: We have excellent start up packages to suit all salons and mobile therapists depending on their needs and this year at the show we are introducing our newly designed kits especially for students. PB: What would be the cost to professionals looking to start using Urban Tan products? We NEVER make claims about our products we cannot back up, Fake Bake is what it is and does what is says. ![]() SM: Our formulation is unique with only premium ingredients to give you the most natural long lasting colour. PB: How do you differentiate from your competitors? The new ‘ 60 Minute’ version of the Flawless is the one to watch out for next – a tanning solution that requires just 60 Minutes to develop. SM: Our Original Tanner has always been our hero product but since the launch of Flawless this has out sold every other product that we offer. PB: What would you say was your most popular product? Through this interview Sandra discusses the ins and outs of Fake Bake and the new offers and products it will be launching at Professional Beauty North in October. It has become the largest self-tan company in the world. Professional Beauty catches up with Sandra McClumpha, one of Britain’s most successful individuals and sole owner of the tanning brand Fake Bake.įake Bake has now expanded to offer make-up, tanning at home, tanning in salons and tanning training to name but a few. It was 100% Fake Bake, or as I prefer to say, "faux glow.PB MEETS: Sandra McClumpha, Owner and CEO of one of the largest international tanning companies Fake Bake This leads me to believe she assumed my newfound color came from my recent move to Arizona. Surprisingly, she didn't ask what product I had used. Within hours of meeting up with my old high school friend (less than 24 hours after application), she complimented me on my tan. ![]() It's worth noting that those days included getting a moringa oil massage, paddleboarding in the ocean, riding slides at a waterpark and at least six showers in between. My "tan" was definitely the best on the first two days of my Dominican Republic trip, but I still had noticeable color - and a boost in confidence - by day five. I didn't have any streaks or spotty patches around my dry knees, elbows and ankles. I say better than ever because for the first time in my history of tanning - indoors or outdoors - my tone was even. More importantly, my body, at least color-wise, looked better than ever. I just used Tide on a regular cycle and my sheets looked as good as new. While some of the tanner did come off during the night, it also came out in the wash. If this spray tan fail happened to Kate Hudson, it could definitely happen to me. ![]() Since I sleep on white Sheets & Giggles eucalyptus sheets (they're $140 but worth every cent), I was worried about staining. I followed the directions on the package, which said to apply the tanner - after showering and exfoliating - before bed. It came off, and it came out Katie Jackson If I was paying for 10 spray tans at my local tanning salon, that would set me back at least $200 - and that's before I factor in the time and expense it takes to drive there and find parking. My goal is to get at least 10 all-over tans from this 6-ounce bottle. In other words, I didn't need to guess if I was a fair or medium before buying the bottle. In fact, Fake Bake says it's designed for all skin tones. While the product looks really dark at first, it actually goes on a lot lighter when you start to spread it. The box also comes with everything you need to get started: the tanning liquid, gloves and a mitt for application. It's nice having a clearer idea of what the end result will look like as I apply it, so I know if I need to add another layer. But what I immediately loved about Fake Bake is that it's more like a stain - it literally shows where it goes. I've also gone to spray tan booths where it takes at least six hours to see any change. I've always used lotion self-tanners that gradually darken over time. There's also no moisturizer in the product, which the brand says helps the formula absorb quickly. The main ingredient is dihydroxyacetone, which is derived from plant sources like sugar cane and sugar beets. Fake Bake advertises that its "naturally-derived tanning agents" won't turn your skin orange the way some other self-tanners do. The biggest difference between Fake Bake and other self-tanners seems to be the ingredients. ![]()
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